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January 17, 2014

Black & Decker gets a new logo design

Black & Decker has decided that it is time for a change. So it’s out with the old branding:

And in with the new:

The power tool manufacturer has dumped the hexagon bolt head, and replaced the ampersand “&” with a plus sign “+”, so now it’s BLACK+DECKER. It’s all part of modernising the brand to make it more relevant to the simpler, flatter design styles of today.

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Article by Steve Sagovac / chain saw, power tools Leave a Comment

About Steve Sagovac

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I'm always on the lookout for an interesting question or problem that can be the topic of a new article. So if you have a question or suggestion, let me know in the comments below, or feel free to email here. Thanks for reading! Steve

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